What is a advertising key-visual?
A key visual - or advertising picture - is the most important optical element for marketing of a product or a service of any kind. It expresses the benefits and advantages of the presented product emotionally and in a beautiful way and it generates some kind of desire if seen by the target group. It's not only for products, it can be used to get attention for a lot of different purposes and it's great to publish it in different channels like social media, prints, on your website, in videos, at a booth and so on. It makes your company appear very unique, unified and professional. Advertising pictures speed up your marketing success and improve your visual appearance. Show the world your great ideas, let's create something beautiful! Key-visuals are one way to do this.
Process of a key visual production
Tell me everything about your product, image idea and your target group and I will design you a first draft. This first layout will not look perfect, it can't, because editing high quality images takes time and concentration. But with a draft, we have a creative direction and based on that we can refine the concept further and develop the final advertising image. Depending on the budget it is possible to work with simple stock photography or maybe with photos, that you have already in stock. Sometimes it's also useful to work with CGI and photorealistic 3D Renderings in order to generate visual content, like abstract and organic forms that you cannot photograph because they don't exist or to replace elements and backgrounds with a certain look. This workflow makes it possible to design great looking and professional ad pictures in a few days of work. You get high-quality results in an affordable way. If the budget is higher and you want to have a really unique and awesome key visual for your product or service, we will organize some shootings with very experienced advertising photographers and get into the post-production process afterward. This applies especially to product photography of smaller or mid-sized objects like tools, cosmetics, wear, plants, furniture, media devices, kitchen supplies, jewelry and so on. I'm looking forward to designing something awesome for you.
All your benefits!
» Visuals and advertising pictures are often based on a very simple and good idea. It's not always necessary to deal with big agencies to realize them. My experience and ambition to get a better digital artist and designer every day and my skills to handle the creative tools lead to very good creative results. Ask my clients.
» Experienced photographers, well-selected pictures, high-resolution footage are the requirements for excellent artworks.
» In the production process I do not only rely on my sense of beauty and balance in art, I also use composition techniques of the painting grandmasters of ages long ago. That really makes a difference.
» I also work with calibrated screens to make sure that colors and values fit the expectations of my clients and references of real work materials.
» The last details of the Keyvisual will be discussed together and feedback is very welcome to increase the quality even more in the end.
» The expenses to produce advertising visuals are based on daily rates
» If something changes during the project the client will be informed about the additional effort immediately
» The rights of use are included
» Only a few freelancers will work on your images so the expenses are relatively low compared to bigger visual or advertising companies.