What is a advertising key-visual?
A key visual - or advertising picture - is the most important optical element for marketing of a product or a service of any kind. It expresses the benefits and advantages of the presented product emotionally and in a beautiful way and it generates some kind of desire if seen by the target group. It's not only for products, it can be used to get attention for a lot of different purposes and it's great to publish it in different channels like social media, prints, on your website, in videos, at a booth and so on. It makes your company appear very unique, unified and professional. Advertising pictures speed up your marketing success and improve your visual appearance. Show the world your great ideas, let's create something beautiful! Key-visuals are one way to do this.
Process of a key visual production
Tell me everything about your product, image idea and your target group and I will design you a first draft. This first layout will not look perfect, it can't, because editing high quality images takes time and concentration. But with a draft, we have a creative direction and based on that we can refine the concept further and develop the final advertising image. Depending on the budget it is possible to work with simple stock photography or maybe with photos, that you have already in stock. Sometimes it's also useful to work with CGI and photorealistic 3D Renderings in order to generate visual content, like abstract and organic forms that you cannot photograph because they don't exist or to replace elements and backgrounds with a certain look. This workflow makes it possible to design great looking and professional ad pictures in a few days of work. You get high-quality results in an affordable way. If the budget is higher and you want to have a really unique and awesome key visual for your product or service, we will organize some shootings with very experienced advertising photographers and get into the post-production process afterward. This applies especially to product photography of smaller or mid-sized objects like tools, cosmetics, wear, plants, furniture, media devices, kitchen supplies, jewelry and so on. I'm looking forward to designing something awesome for you.